for Promomed

Update: 18.06.2024

Last week: 23 week 2024 (03.06.2024 - 09.06.2024)

Last full month: May 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 7 128 6.8% 10.8% -0.1 15 031 591 4.0% 8.5% -0.5 8.1%
MoM 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
YTD 165 923 20.6% 11.1% 2.4 368 463 395 47.2% 9.4% 2.1 -5.4%
MAT 369 133 30.3% 10.1% 1.9 774 914 595 49.8% 8.6% 1.5 6.3%
BRAINMAX
WoW 1 126 5.6% 100.0% 0 4 119 858 2.9% 100.0% 0 5.6%
MoM 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
YTD 23 678 42.4% 100.0% 0 85 833 124 53.4% 100.0% 0 42.4%
MAT 53 705 100.3% 100.0% 0 190 870 098 115.1% 100.0% 0 100.3%
GOLDLINE PLUS
WoW 18 701 6.6% 46.1% 0.9 57 738 939 7.5% 37.6% 1.2 4.5%
MoM 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
YTD 396 651 -1.9% 44.6% 1.2 1 254 863 894 2.1% 36.4% -2.9 -4.6%
MAT 861 211 11.2% 45.5% 1.4 2 717 443 700 18.8% 38.3% -1 7.9%
MIGRENIUM
WoW 12 422 19.3% 0.6% 0.1 4 033 125 18.1% 0.8% 0.1 8.8%
MoM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
YTD 279 672 1.1% 0.6% -0.1 84 119 863 68.6% 0.7% 0.2 14.6%
MAT 644 653 5.4% 0.5% -0.1 156 896 462 41.3% 0.6% 0 17.3%
MODELAX-N
WoW 29 707 14.8% 24.1% 2.7 13 170 316 13.0% 16.0% 1.7 2.0%
MoM 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
YTD 703 023 44.6% 23.4% 4.9 296 055 581 94.0% 14.9% 4.4 14.5%
MAT 1 384 692 81.8% 20.8% 6.7 526 242 704 114.2% 12.4% 4.4 22.9%
REDUXIN
WoW 12 892 0.9% 31.8% -1.1 68 371 524 0.1% 44.6% -1.7 4.5%
MoM 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
YTD 294 308 -7.7% 33.1% -1.1 1 593 635 054 19.9% 46.2% 3.7 -4.6%
MAT 613 299 0.9% 32.4% -2.2 3 137 185 128 24.7% 44.2% 1 7.9%
REDUXIN FORTE
WoW 3 552 6.3% 8.8% 0.1 15 479 715 8.0% 10.1% 0.4 4.5%
MoM 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
YTD 77 164 4.4% 8.7% 0.7 336 267 669 21.3% 9.7% 0.9 -4.6%
MAT 169 261 24.0% 8.9% 1.2 712 573 986 37.7% 10.0% 1.2 7.9%
SALVISAR
WoW 10 381 -2.3% 1.4% -0.2 4 346 281 -2.9% 1.2% -0.2 9.0%
MoM 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%
YTD 245 794 2.4% 1.4% 0 97 503 460 26.0% 1.3% 0.1 3.0%
MAT 504 180 -13.0% 1.2% -0.3 183 858 160 -6.2% 1.1% -0.3 7.8%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 165 923 20.6% 11.1% 2.4 368 463 395 47.2% 9.4% 2.1 -5.4%
BRAINMAX 23 678 42.4% 100.0% 0 85 833 124 53.4% 100.0% 0 42.4%
GOLDLINE PLUS 396 651 -1.9% 44.6% 1.2 1 254 863 894 2.1% 36.4% -2.9 -4.6%
MIGRENIUM 279 672 1.1% 0.6% -0.1 84 119 863 68.6% 0.7% 0.2 14.6%
MODELAX-N 703 023 44.6% 23.4% 4.9 296 055 581 94.0% 14.9% 4.4 14.5%
REDUXIN CAPS 294 308 -7.7% 33.1% -1.1 1 593 635 054 19.9% 46.2% 3.7 -4.6%
REDUXIN FORTE 77 164 4.4% 8.7% 0.7 336 267 669 21.3% 9.7% 0.9 -4.6%
SALVISAR 245 794 2.4% 1.4% 0 97 503 460 26.0% 1.3% 0.1 3.0%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 369 133 30.3% 10.1% 1.9 774 914 595 49.8% 8.6% 1.5 6.3%
BRAINMAX 53 705 100.3% 100.0% 0 190 870 098 115.1% 100.0% 0 100.3%
GOLDLINE PLUS 861 211 11.2% 45.5% 1.4 2 717 443 700 18.8% 38.3% -1 7.9%
MIGRENIUM 644 653 5.4% 0.5% -0.1 156 896 462 41.3% 0.6% 0 17.3%
MODELAX-N 1 384 692 81.8% 20.8% 6.7 526 242 704 114.2% 12.4% 4.4 22.9%
REDUXIN CAPS 613 299 0.9% 32.4% -2.2 3 137 185 128 24.7% 44.2% 1 7.9%
REDUXIN FORTE 169 261 24.0% 8.9% 1.2 712 573 986 37.7% 10.0% 1.2 7.9%
SALVISAR 504 180 -13.0% 1.2% -0.3 183 858 160 -6.2% 1.1% -0.3 7.8%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 7 128 6.8% 10.8% -0.1 15 031 591 4.0% 8.5% -0.5 8.1%
BRAINMAX 1 126 5.6% 100.0% 0 4 119 858 2.9% 100.0% 0 5.6%
GOLDLINE PLUS 18 701 6.6% 46.1% 0.9 57 738 939 7.5% 37.6% 1.2 4.5%
MIGRENIUM 12 422 19.3% 0.6% 0.1 4 033 125 18.1% 0.8% 0.1 8.8%
MODELAX-N 29 707 14.8% 24.1% 2.7 13 170 316 13.0% 16.0% 1.7 2.0%
REDUXIN CAPS 12 892 0.9% 31.8% -1.1 68 371 524 0.1% 44.6% -1.7 4.5%
REDUXIN FORTE 3 552 6.3% 8.8% 0.1 15 479 715 8.0% 10.1% 0.4 4.5%
SALVISAR 10 381 -2.3% 1.4% -0.2 4 346 281 -2.9% 1.2% -0.2 9.0%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 30 129 -17.3% 11.2% -0.3 65 855 813 -18.2% 9.3% -0.4 -15.3%
BRAINMAX 4 260 -14.9% 100.0% 0 15 726 416 -12.6% 100.0% 0 -11.4%
GOLDLINE PLUS 77 761 -2.4% 44.6% -1.1 241 414 256 -3.8% 36.0% -1.3 0.1%
MIGRENIUM 47 431 -22.4% 0.5% -0.1 15 520 654 -19.7% 0.7% -0.1 -5.4%
MODELAX-N 114 358 -16.8% 21.2% -3.6 51 176 839 -13.5% 14.1% -2.2 -2.5%
REDUXIN CAPS 58 125 2.5% 33.3% 0.8 312 000 841 1.8% 46.6% 1 0.1%
REDUXIN FORTE 14 818 -2.2% 8.5% -0.2 64 281 430 -0.5% 9.6% 0 0.1%
SALVISAR 52 155 -12.0% 1.6% -0.1 21 993 076 -9.9% 1.5% -0.1 -5.5%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs